Philenews

Who is Buying Gold?

Published March 22, 2026, 07:12
Who is Buying Gold?

Gold is emerging as a popular investment, particularly during times of uncertainty, attracting investors seeking safety and a hedge against market risks. Its price has soared, more than doubling in value since 2023 and exceeding $5,000 per ounce. This surge is largely attributed to massive purchases by central banks, led by China, which have added over 4,000 tons to their reserves since 2022. This trend has created a strong "floor" in the market, changing the dynamics of supply and demand. Historically, central banks were sellers of gold, but the invasion of Ukraine changed this landscape. Increased geopolitical uncertainty, aggressive rhetoric, and the spread of ETFs and cryptocurrencies also contribute to gold's rise. Investors like Obioha Okereke, who initially avoided gold, are now turning to it as a safe haven, seeing returns that outperform other investments. The history of gold as an investment has fluctuated over the centuries. In the 1990s, investing in gold was considered unfashionable, but today, with increasing uncertainty, demand has skyrocketed. John Hathaway, a portfolio manager, recalls a time when his fund needed to be self-funded due to a lack of interest in gold, while today he feels vindicated. Alongside gold, silver is also experiencing a rise, exceeding $100 per ounce. The overall trend indicates a shift in the perception of gold, from a simple investment to a strategic asset with a significant role in the global economy and geopolitics.