Cyprus Times

World Hug Day: The Power of Physical Touch in Stress Reduction

Published January 21, 2026, 11:15
World Hug Day: The Power of Physical Touch in Stress Reduction

Today, January 21st, is World Hug Day, a day dedicated to highlighting the importance of human connection and touch. Scientists explain that a hug acts as a powerful regulator of stress, activating a primary safety system in the body. During a hug, oxytocin is released, which enhances feelings of closeness, trust, and calm, while cortisol levels are reduced. A hug is not a cure-all, but regular physical contact contributes to long-term stress regulation and mental resilience. Physical touch is particularly beneficial for children, the elderly, and people experiencing loneliness or depression.