Alpha News

Vital Cast | Fitness on Social Media

Published January 27, 2026, 09:25

In this episode, we don't just discuss the content circulating on social media about exercise and health — but why it's created. We explore the motivations behind fitness & health content, analyzing: When scientific knowledge is communicated correctly, when it is altered for promotion, reach or marketing, and how the audience that consumes this content daily is affected. The discussion features three professional trainers who actively create content on social media, who openly talk about: -The demands and pressures of social media. -The limits between information and exaggeration and the responsibility of the exercise professional in the digital space. An episode that aims to help the audience develop critical thinking and distinguish scientifically substantiated information from misinformation.