Cyprus' 'Rebranding' Collapses: From Nikos Anastasiades' 'Golden' Passports to Nikos Christodoulides' Videogate

The effort to 'rebrand' Cyprus, which began after the 'golden' passports scandal, appears to be undermined by the 'Videogate' affair. The campaign, implemented by Invest Cyprus in collaboration with the communications firm KREAB, aimed to restore the country's reputation. However, the publication of the video showing President Christodoulides meeting with a businessman accused of money laundering has severely damaged Cyprus' image. The 'Videogate' affair has largely reversed the achievements of the past 18 months. The international community has expressed concern about the case, while the media has given it extensive coverage. This has resulted in increased distrust of the Cypriot government and economy. Invest Cyprus and KREAB had invested significant resources in the campaign to restore Cyprus' reputation. The campaign included advertising campaigns, public relations, and other activities. However, the 'Videogate' affair has rendered these efforts almost useless. Cyprus is now in a difficult position. The government must take steps to restore the trust of the international community and protect the country's reputation. This will require transparency, accountability, and a strong commitment to combating corruption and money laundering.