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Zorpas Bakeries Spreading Smiles and Hope to Senior Citizens

Published December 29, 2025, 10:18
Zorpas Bakeries Spreading Smiles and Hope to Senior Citizens

Zorpas Bakeries, as part of the "Exists" Christmas campaign and in collaboration with the Pan-Cypriot Coordinating Council of Volunteerism (PCCS), will distribute Vasilopita (New Year's pie) to senior citizen homes across Cyprus. This year's campaign focuses on the power of human connection and the value of caring for others, emphasizing that even a small act of giving can have a significant impact. The Group Marketing Manager of Zorpas Group, Ms. Sofia Tsene, stated that the campaign's goal is to raise public awareness about the importance of care and encourage small, everyday acts of solidarity. The long-standing collaboration with the PCCS is part of the Group's broader philosophy of social contribution. The President of the PCCS Board of Directors, Mr. Ilias Dimitriou, expressed his warm gratitude to Zorpas Group for its continuous support. He emphasized that the elderly need love, support, and care, and the Group's initiative is a substantial act of giving that will bring joy to fellow citizens. The "Exists in the care that brings us closer" campaign is also promoted through a video, available at https://youtu.be/cO_xa_CfReU. This initiative represents a significant expression of solidarity and care for the elderly during the holidays.