Philenews

Eurobank's €pisthrofi Program Redefines Rewards in Cyprus and Greece

Published January 27, 2026, 09:14
Eurobank's €pisthrofi Program Redefines Rewards in Cyprus and Greece

Eurobank has upgraded its Blue card rewards program to €pisthrofi, extending it to Cyprus. The new program offers cardholders direct cash credit instead of points for every transaction at participating stores in Cyprus and Greece. The amount of €pisthrofi is accumulated in a single balance and can be redeemed in both countries. In Cyprus, €pisthrofi collaborates with over 800 points of sale, covering a wide range of needs, while in Greece it has over 8,500 points of sale. Important partners include chains such as IKEA and Sklavenitis, as well as fuel and travel companies. All cardholders who participated in the Blue program are automatically and free of charge enrolled in €pisthrofi, enjoying immediate benefits. The €pisthrofi rate is permanently 2% for purchases in Greece, while it increases significantly during selected periods, such as Christmas and Easter. The €pisthrofi program is the largest card rewards program in Greece, with millions of active users, and with its expansion to Cyprus it acquires a cross-border character, offering simplicity, transparency and immediate benefits to customers.