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Gregory Camberis Explains: How State and Industry Can Tackle Illegal Trade and Underage Access to Tobacco Products

Published January 24, 2026, 13:10

The 4th Pan-Cypriot Survey on Smoking Habits, conducted by MARC on behalf of Philip Morris Cyprus, highlights two main challenges: the illegal trade of tobacco products and underage access to them. The survey results underscore the need for coordinated action between the state, relevant authorities, and the private sector to effectively address these issues. Philip Morris Cyprus General Manager Gregory Camberis expressed his willingness to participate in public dialogue to find comprehensive solutions, emphasizing the protection of young people and society. He stressed the importance of informing and raising awareness about the harmful effects of smoking. Mr. Camberis analyzed the company's goal of transitioning from conventional tobacco products to alternative and innovative solutions, highlighting investments of over two billion dollars in research and development. He also emphasized the citizens' right to full and accurate information about new products. In his interview with AlphaNews.Live, Mr. Camberis answered questions about the social stigma of smoking, the role of the tobacco industry in responsibly informing the public, the use of scientific data for public health, and how the state and tobacco industry can collaborate to combat illegal trade and protect minors.