Cyprus Times

The Impact of Algorithms on Love and Desire in the Digital Age

Published February 14, 2026, 14:07
The Impact of Algorithms on Love and Desire in the Digital Age

Psychologist Ioanna Tsapali analyzes the impact of algorithms and dating apps on how we experience love and desire. She explains that while the brain reacts in the same way (dopamine, hormones), the environment has changed, resulting in rapid stimulation and a constant search without necessarily emotional depth. The overabundance of choices and the architecture of dating apps (variable reinforcement) make commitment difficult and reinforce immediate selection, leading to constant stimulation without genuine connection.