Alpha News

Domino Effect in Quicksand

Published January 18, 2026, 06:20

The Christodoulides government finds itself in a difficult position following the release of a viral video that demonstrated clumsiness in crisis management. The initial delayed reaction and awkward justifications by the Government Spokesperson worsened the situation, while the resignation of the President's wife with references to an 'attack' on NGOs and God added another layer of concern. Analyst Stavros Christodoulou points out that the video is a turning point for the government, as it nullified the improvement in its image that had been achieved through previous maneuvers, such as the handling of the ATA. The emphasis is now on managing the narrative and controlling information, rather than simply investing financially in promotion. The change in the communication landscape, with Meta withdrawing from political advertising due to new European regulations, is forcing political forces to turn to more traditional communication channels, such as television and radio, as well as new strategies, such as creating content that can gain organic reach and direct communication with citizens through social media. The upcoming parliamentary elections are expected to be decided by the ability of candidates to control the narrative and reach voters, rather than by who spends the most money on promotion.