Alpha News

Vrettakos on Collaboration with Beyoncé: “I Thought the Email Was Spam at First”

Published January 21, 2026, 08:28

Fashion designer Vrettos Vrettakos spoke about his unexpected collaboration with Beyoncé, which began after a show in Moscow. Initially, the email from Beyoncé's stylist, Ty Hunter, was considered spam and went unanswered. Communication then became more personal, with the help of Vrettakos' father to ship the clothes to the US. Vrettakos described Beyoncé as a kind and humble person, who asked him how he felt within her creations. The singer expressed her honor in wearing his clothes, an event that opened doors for further recognition and collaborations.